New business strategy for Biman

Biman Bangladesh Airlines has drafted a new business strategy with special focus on cutting its ticket prices for domestic routes to maximize revenue and turn itself around in the domestic airways market.

The national flag carrier has also decided to improve passenger services on different routes as per its business policies to restore its strong position in the domestic aviation market. However, the move has irked private aviation operators, who claim the new move will push private airlines into competing on an unhealthy and uneven field, as Biman’s ticket prices would be reduced through using subsidies from the government.

In a recent letter to Prime Minister's Private Industry and Investment Adviser Salman Fazlur Rahman, the Aviation Operators Association of Bangladesh (AOAB) said eight private airlines have invested thousands of crores in the industry, but many were forced to shut down their operations as they could not survive in the face of Biman's business strategy. Biman Bangladesh Airlines has drafted a new business strategy with a special focus on cutting its ticket price for domestic routes to maximize revenue and turn around its position in the domestic airways market. The national flag carrier has also decided to improve passenger services on different routes as per its business policies, to reinstate its strong position in the domestic aviation market.